Biography
Ph.D. in Marketing from University of Texas at Arlington, MBA from Southeastern Louisiana University, and B.S. in Marketing from University of New Orleans | 5 years industry experience working for national service provider and regional hospital | 12 years of experience teaching a variety of courses, including digital marketing, social media marketing, marketing research, marketing management (strategy), IMC/promotion strategy, services marketing, public relations, principles of marketing, and advertising | Research interests in digital marketing, especially social media engagement and influencer marketing, as well as strategic storytelling and marketing pedagogy | Established record of research with numerous high-quality journal publications
Research Interests
Dr. Syrdal's research interests fall under the umbrella of digital marketing. She is currently working on several research projects in the domain of social media, with focuses such as influencer marketing and engagement with content.
Teaching Interests
Digital marketing, social media marketing, marketing research, promotion strategy