Faculty Profiles

Dr. Holly Atwood Syrdal

Co-Chair, Digital and Social Media Marketing Track, 2025 Winter AMA Conference. April 2024 - Present.
Editor, Special Issue of Journal of Marketing Theory and Practice. January 2024 - Present.
Editorial Review Board Member, Journal of Marketing Theory and Practice. June 2023 - Present.
Social Media Marketing Coordinator, Social Media Marketing Coordinator - Department of Marketing. November 2020 - Present.
Member, Thesis Committee - Amio Galib Chowdhury. 2024 - Present.
Member, Library Partners Committee. November 2024 - Present.
Member, Denise Smart Endowed Chair Search Committee. October 2024 - Present.
Co-Chair, Marketing Department Research Forum. October 2024 - Present.
Editorial Review Board Member, Marketing Management Journal. January 2024 - Present.
Editorial Review Board Member, Journal of Marketing Education. March 30, 2023 - Present.
Member, Marketing Analytics Concentration Committee. November 2022 - Present.
Member, Dripping Springs Theatre Booster Club. August 20, 2022 - Present.
Organizer, Alpha Mu Alpha. June 1, 2022 - Present.
Member, Classroom Technology Advisory Board. March 4, 2022 - Present.
Editorial Review Board Member, Marketing Education Review. August 2021 - Present.
Reviewer / Referee, Journal of Marketing Theory and Practice. April 2021 - Present.
Member, M.S. in Marketing Research and Analysis Program Committee. August 2019 - Present.

Co-Chair, Influencer Marketing Track, Society for Marketing Advances Conference 2025. November 2024 - November 2025.
Member, PC Subcommittee for Faculty Evaluation. January 2025 - February 2025.

Co-Chair, Influencer Marketing Track, Society for Marketing Advances Conference 2024. January 2024 - November 2024.
Library Representative, Library Representative - Deptment of Marketing. August 17, 2021 - November 2024.
Reviewer / Referee, Journal of Advertising Research. January 2024.

Session Chair, Society for Marketing Advances Conference. November 9, 2023.
Member, Search Committee - Advanced Associate Professor. February 2023 - March 2023.
Reviewer / Referee, Journal of Marketing Theory and Practice. March 28, 2023.

Reviewer / Referee, Journal of Marketing Theory and Practice. November 2022.
Officer, Society for Marketing Advances. November 2018 - November 2022.
Adjudicator, Marketing Management Association Doctoral Student Teacher-Scholar Competition. September 2022.
Chair, Marketing Management Association / Online Teaching Techniques Panel Session. September 2022.
Reviewer / Referee, Journal of Marketing Theory and Practice. June 2022.
Reviewer / Referee, Marketing Education Review. June 12, 2022 - June 14, 2022.
Marshal, McCoy College of Business Commencement Ceremony. May 2022.
Reviewer / Referee, Journal of Product & Brand Management. May 2022.
Member, Search Committee - Fields Chair in Business Analytics. June 11, 2021 - February 2022.
Panelist for Hy-Flexing Like a Boss, Office of Distance and Extended Learning. February 16, 2022.

Reviewer / Referee, Marketing Education Review. May 30, 2021 - November 26, 2021.
Speaker: developed and led seminar entitled "Optimizing Your LinkedIn Profile for Professional Branding", McCoy College - Professional Development Series for Graduate Business Students. October 27, 2021.
Reviewer / Referee, Journal of Marketing Education. October 9, 2021.
Member, Search Committee - Director, IDEA Center. June 4, 2021 - August 2021.
Member, McCoy College of Business Undergraduate Curriculum Committee. January 2021 - May 2021.

Session Chair, Society for Marketing Advances Conference. November 2020.
Reviewer / Referee, Marketing Education Review. September 2020.
Reviewer / Referee, Journal of Marketing Theory & Practice. September 2020.
Member, Dripping Springs Band Boosters. September 2019 - May 2020.
Digital and Social Media Marketing Track Co-chair, Academy of Marketing Science Annual Conference. August 2019 - May 2020.

Reviewer / Referee, Journal of Marketing Theory & Practice. November 2019.
Member, South Mississippi Arts Association. 2017 - 2019.
Reviewer / Referee, Marketing Education Review. November 2019.
Participant, Alpha Mu Alpha Induction Ceremony. November 12, 2019.
Speaker, Society for Marketing Advances Doctoral Consortium. November 7, 2019.
Guest Speaker, Texas State Chapter of American Marketing Association. October 23, 2019.
Session Chair, Marketing Management Association Fall Educators’ Conference. September 2019.
Member, University of Southern Mississippi - Americans with Disabilities Act Committee. August 2018 - May 2019.
Member, Benedict Day School Parent-Teacher Association. August 2018 - May 2019.
Chair, University of Southern Mississippi - LinkedIn Development Committee. 2017 - May 2019.
Chair, University of Southern Mississippi - Client Feedback Committee. 2017 - May 2019.
Library Liasion, University of Southern Mississippi - Library Liasion. 2016 - May 2019.

Member, University of Southern Mississippi - Search Committee, Marketing Professor Position. 2018.
Member, University of Southern Mississippi - Search Committee, Supply Chain Professor Position. 2018.
Reviewer / Referee, Association of Marketing Theory & Practice. 2018.
Reviewer / Referee, Academy of Marketing Science Annual Conference. 2017 - 2018.
Reviewer / Referee, Journal of Marketing Theory & Practice. September 2018.
Member, Oak Grove Middle School Parent-Teacher Organization. August 2017 - May 2018.

Reviewer / Referee, Association of Marketing Theory and Practice. 2017.
Member, Longleaf Elementary School Parent-Teacher Organization. August 2016 - May 2017.

Reviewer / Referee, Society for Marketing Advances Conference. 2015.
Member, Heritage Land Use and Business Development Committee. 2014 - 2015.
2014 - 2015.
Member, Bette Perot Elementary Campus Educational Improvement Committee. 2012 - 2015.

Adjudicator, American Marketing Association Case Competition. 2014.
Reviewer / Referee, Academy of Marketing Science World Marketing Congress. 2014.

Southeastern Louisiana University - College of Business Merit Instrument Committee. 2010 - 2011.
Faculty Advisor, Southeastern Louisiana University Collegiate Chapter of the American Marketing Association. 2010 - 2011.
Officer, Greater New Orleans Sigma Kappa Sorority Alumnae Chapter. 2008 - 2011.
Board Member, Advisory Board of Epsilon Beta Chapter of Sigma Kappa Sorority at University of New Orleans. 2008 - 2011.

Southeastern Louisiana University - College of Business AACSB Policy on Faculty Qualifications Committee. 2009 - 2010.
Southeastern Louisiana University - Department of Marketing and Supply Chain Management Assessment Committee. 2009 - 2010.

Member, Southeastern Louisiana University - Department of Marketing and Supply Chain Management Merit Instrument Revision Committee. 2008 - 2009.