Faculty Profiles

Myers, S., Sen, S., Syrdal, H. A., Woodroof, P., & Stafford, M. (2025). Signals for Success: The Intersection of Influencer Linguistic Personality, Content, and Follower Size. Journal of Interactive Marketing, (Quality Indicators: ABDC “A,” CABS “3,” Impact Factor: 10, CiteScore: 20.2). https://doi.org/https://doi.org/10.1177/10949968251317204

McDougal, E. R., Syrdal, H. A., Barney, C., & Gravois, R. (2025). Main Character Energy: Protagonists, Competence, and Brand Attachment An Extended Abstract.

Sen, S., Mollah, M., Menon, M., & Syrdal, H. A. (2024). An Exploratory Study of Adoption of Blockchain by Organizations. Society for Marketing Advances: The Age of Artificial Intelligence (AI), 2024, 623.

Myers, S., Sen, S., Syrdal, H. A., & Woodroof, P. (2024). The Impact of Persuasion Knowledge Cues on Social Media Engagement: A Look at Pet Influencer Marketing. Journal of Marketing Theory and Practice, 32(1), 43-60 (Quality Indicators: ABDC "B", CABS "2", Impact Factor: 3.0, CiteScore: 5.0, Runner-up for Journal of Marketing Theory and Practice 2024 Best Paper Award. https://doi.org/10.1080/10696679.2022.2093224

Syrdal, H. A., Myers, S., Sen, S., Woodroof, P., & McDowell, W. C. (2023). Influencer Marketing and the Growth of Affiliates: The Effects of Language Features on Engagement Behavior. Journal of Business Research, 163, (Quality indicators: ABDC “A,” CABS “3,” Impact Factor: 11.3, CiteScore: 16). https://doi.org/https://doi.org/10.1016/j.jbusres.2023.113875

Myers, S., Syrdal, H. A., Mahto, R. V., & Sen, S. (2023). Social Religion: A Cross-platform Examination of the Impact of Religious Influencer Message Cues on Engagement – the Christian Context. Technological Forecasting & Social Change, 191, (Quality Indicators: ABDC “A,” CABS “3,” Impact Factor: 12, CiteScore: 17.2).

Vander Schee, B., VanMeter, R., Syrdal, H. A., & Woodroof, P. (2023). Authenticity in Marketing Education for Social Change, 386.

McDougal, E., Syrdal, H. A., & Gravois, R. (n.d.). The Effect of Storytelling and Protagonist on Lead Generation.

Sen, S., Syrdal, H. A., Woodroof, P., & Myers, S. (n.d.). How Does CSR-related Language Impact Engagement with Brand Posts: An Initial Inquiry.

Kemp, A. F., Gravois, R., Syrdal, H. A., & McDougal, E. (2023). Storytelling Is Not Just for Marketing: Cultivating a Storytelling Culture Throughout the Organization. Business Horizons, 66(3), 313-324 (Quality Indicators: ABDC "B", CABS "2", Impact Factor: 7.4, CiteScore: 18). https://doi.org/https://doi.org/10.1016/j.bushor.2023.01.008

Syrdal, H. A., Vander Schee, B., VanMeter, R., & Woodroof, P. (2023). The Pedagogy of Vulnerability and Marketing Education: Cultivating Self-expansion in a Time of Separation. Journal of Marketing Education, 45(1), 91-100 (Quality Indicators: ABDC "B", CABS "2", Impact Factor: 2.8, CiteScore: 6.3). https://doi.org/https://doi.org/10.1177/02734753211041743

Myers, S., Sen, S., Syrdal, H. A., & Woodroof, P. (n.d.). How Does CSR-related Language Impact Engagement with Micro-influencers’ Sponsored Posts?: An Initial Inquiry.

Myers, S., Sen, S., Syrdal, H. A., & Woodroof, P. (2022). Love Languages of Micro-influencers: Linguistic Drivers of Social Media Engagement with Sponsored Posts.

Syrdal, H. A., & Watson, A. (2022). What Are Branded Digital Marketing Certifications Worth to Employers?

McDougal, E. R., Syrdal, H. A., Gravois, R., & Kemp, A. F. (2021). Telling the Tale: Applying a Strategic Brand Storytelling Process for STP Planning. Journal of Strategic Marketing, (Quality Indicators: ABDC “A,” CABS “2,” Impact Factor: 4.1, CiteScore: 8.2). https://doi.org/10.1080/0965254X.2021.1892803

McDougal, E. R., Syrdal, H. A., Gravois, R., & Kemp, A. F. (2021). Power of Story: Using Storytelling to Increase Studentsʼ Confidence and Competence in Applying Marketing Concepts. Marketing Education Review, 31(2), 119-124 (Quality Indicators: ABDC "C", CABS "1", CiteScore: 2.7). https://doi.org/https://doi.org/10.1080/10528008.2020.1853573

Syrdal, H. A., VanderSchee, B., VanMeter, R., & Woodroof, P. (2021). Self-expansion in Marketing Education: Using the Know Me Activity to Foster Connection and  Perseverance.

Syrdal, H. A., & McDonald, I. N. (2020). Through the Practitioner Lens: The Value of Branded Digital Marketing Certifications.

Woodroof, P., Howie, K., Syrdal, H. A., & VanMeter, R. (2020). What’s Done in the Dark Will be Brought to the Light: Effects of Influencer Transparency on Product Efficacy and Purchase Intentions. Journal of Product & Brand Management, 29(5), 675-688 (Quality Indicators: ABDC "A", CABS "1", Impact Factor: 5.6, CiteScore: 8.9). https://doi.org/10.1108/JPBM-05-2019-2362

Syrdal, H. A., Kemp, A. F., & McDougal, E. R. (2019). Teaching Students to Use Twitter Activity Data for Engagement Analysis.

VanMeter, R., Syrdal, H. A., Mantel, S. P., Grisaffe, D. B., & Nesson, E. T. (2019, September). If You Want More than Just “Likes,” Attachment is Better than Attitude. Keller Center Research Report, 12(3). Retrieved from https://www.baylor.edu/business/kellercenter/news.php?action=story&story=209665

Kemp, A. F., McDougal, E. R., & Syrdal, H. A. (2019). The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom. Journal of Marketing Education, 41(2), 141-153 (Quality Indicators: ABDC "B", CABS "2", CiteScore: 6.3). https://doi.org/10.1177/0273475318803415

VanMeter, R., Syrdal, H. A., Powell-Mantel, S., Grisaffe, D. B., & Nesson, E. T. (2018). Don’t Just “Like” Me, Promote Me: How Attachment and Attitude Influence Brand-related Behaviors on Social Media. Journal of Interactive Marketing, 43(1), 83-97 (Quality Indicators: ABDC "A", CABS "3", Impact Factor: 11.8, CiteScore: 17.4). https://doi.org/doi.org/10.1016/j.intmar.2018.03.003

Syrdal, H. A., & Briggs, E. (2018). Engagement with Social Media Content: A Qualitative Exploration. Journal of Marketing Theory and Practice, 26(2–1), 4-22  (Quality Indicators: ABDC "B", CABS "2", Impact Factor: 3.0, CiteScore: 5.0). https://doi.org/10.1080/10696679.2017.1389243

Kemp, A. F., McDougal, E. R., & Syrdal, H. A. (2018). Improving Students’ Understanding of Core Marketing Concepts Through the Use of Buyer Persona Workshops.

Syrdal, H. A., Kemp, A., & McDougal, E. (2017). Experiential Learning in Digital Classroom: Working with Clients to Gain Real World Experience.

Coker, K., Howie, K., Syrdal, H. A., VanMeter, R., & Woodroof, P. (2017). The Truth About Transparency and Authenticity on Social Media – How Brands Communicate and How Customers Respond.

Janakiraman, N., Syrdal, H. A., & Freling, R. (2016). The Effect of Return Policy Leniency on Consumer Purchase and Return Decisions:  A Meta-Analytic Review. Journal of Retailing, 92(2), 226-235 (Quality Indicators: ABDC "A*", CABS "4", Impact Factor: 10, CiteScore: 12.3). Retrieved from https://doi.org/10.1016/j.jretai.2015.11.002

Syrdal, H. A., & Bok, S. (2016). What Drives Consumer Behaviors Expressed on Social Media? An Examination of Engagement and Source Credibility. Academy of Marketing Science.

Syrdal, H. A., & Briggs, E. (2016). Developing a Positive Organizational Image:  The Role of Engagement with Social Media Content.

Janakiraman, N., Syrdal, H. A., & Freling, R. (2016, August). How to Design a Return Policy. Harvard Business Review. Retrieved from https://hbr.org/2016/08/how-to-design-a-return-policy

Syrdal, H. A., & Briggs, E. (2015). Social Media Engagement:  It’s a State of Mind. Society for Marketing Advances.

Syrdal, H. A. (2015). Survey Switch: Increasing Quality of Student Work Through the Use of Peer Critiques.

Syrdal, H. A., VanMeter, R., & Grisaffe, D. B. (2014). Does Attachment Drive Meaningful Social Media Interactions?:  Which Retail Customers Are Talking and Are You Listening? Society for Marketing Advances.

Syrdal, H. A., & Itani, O. (2014). Student Evaluations of Teaching:  What Can Text Analytics Reveal From Qualitative Data?

Cope, R. F., Bass, A. N., Syrdal, H. A., & Henderson, J. D. (2011). Disney’s Knowledge Management Approach For Enhanced Customer Service. Academy of Management and Information Sciences.

Cope, R. C., Cope, R. C., Bass, A. N., & Syrdal, H. A. (2011). Innovative Knowledge Management At Disney:  Human Capital and Queuing Solutions For Services. Journal of Service Science, 4(1), 13–19. Retrieved from https://doi.org/10.19030/jss.v4i1.4268

Cope, R. F., Baldwin, Y., & Syrdal, H. A. (2009). Strategies for Managing Organizational Anxiety with Knowledge Management. Academy of Management and Information Sciences.

Foster, J. L., & Syrdal, H. A. (2009). Improvements to the E-learning Environment:  Meeting Student Needs. Contemporary Issues in Education Research, 2(1).

Foster, J. L., & Syrdal, H. A. (2008). E-learning:  What Students Want in the Virtual Classroom. Global Conference on Business and Finance.