Faculty Profiles

Haigh, M. M., & Ngondo, P. S. (2024). Examining how Medium, Message, and Image Restoration Strategy Used in Crises Responses Impact Stakeholders. In Media and Crisis Communication (pp. 33–51). Routledge.

Haigh, M. M., & Wigley, S. (2024). Doug the Pug, Eggnog, and Boo: The impact of pet influencers on stakeholders’ purchase intentions and attitudes toward the brand. In Global perspectives on social media influencers and strategic business communication (pp. 162–180). IGI Global.

Wigley, S., & Haigh, M. M. (n.d.). Contemporary concepts, individual difference, additional moderators, mediators, and outcomes. In The handbook of inoculation theory and practice. Wiley.

Haigh, M. M. (n.d.). War, media, and public opinion: A battle for hearts and minds. In The international handbooks of risk and crisis communication II. Wiley-Blackwell.

Wang, R., & Haigh, M. M. (2024). News reading on smartphones: How do mood, modality interactivity, and news story length influence news engagement? BEHAVIOUR & INFORMATION TECHNOLOGY, 43(16). https://doi.org/https://doi.org/10.1080/0144929X.2024.2306483

Haigh, M. M., Hester, E., & Kim, Y. (n.d.). Inoculation: An antidote to protect against the influence  of disinformation about organizations. In Misinformation/Disinformation in a Democratic Society. Routledge.

Haigh, M. M., & Wigley, S. (n.d.). Inoculation as a tool to protect against mass mediated messages. In The handbook of inoculation theory and practice. Wiley.

Haigh, M. M., & Burns, E. (n.d.). Examining the narratives of Syria: A longitudinal  frame analysis of Syrian Conflict. Newspaper Research Journal.

Haigh, M. M. (2020). Comparative Analysis of Theoretical Propositions Focusing on Apologia. In H. D. O’Hair & M. J. O’Hair (Eds.), Handbook of Applied Communication Research (pp. 63–74). Hoboken, NY, USA: Wiley.

Burns, E., & Haigh, M. M. (n.d.). Examining the Narratives of Syria: A Longitudinal Frame Analysis of the Syrian Conflict. Newspaper Research Journal.

Haigh, M. M. (2018). Examining Print Coverage of the Keystone Pipeline XL Using the Social Amplification of Risk Framework. In H. D. O’Hair (Ed.), Risk and Health Communication in an Evolving Media Environment (pp. 191–206). Routledge.

Haigh, M. M., & Brubaker, P. (2018). Social Media and Televangelists: Examining Facebook and  Twitter content. The Journal of Religion, Media, and Digital Culture, 7(1).

Wang, R., Yang, F., & Haigh, M. M. (2017). Let Me Take a Selfie: Exploring the Psychological Effects of Posting and Viewing Selfies and Groupies on Social Media. Telematics and Informatics, 34(4), 274–283.

Haigh, M. M., & Bruce, M. (2017). A Comparison of the Visual and Story Frames of Al Jazeera English and CNN Employed During the 2011 Egyptian Revolution. International Communication Gazette, 79(4), 419–433.

Haigh, M. M., & Brubaker, P. (2017). The Religious Facebook Experience: Uses and Gratifications  of Faith-Based Content. Social Media and Society, 1–11.

Haigh, M. M. (2016). War, Media, and Public Opinion: A Battle for Hearts and Minds. In M. Löffelholz, A. Schwarz, & M. Seeger (Eds.), The Handbook of International Crisis Communication (pp. 191–199). Wiley-Blackwell.

Haigh, M. M., & Major, A. (2016). Rachel Carson’s War of Words Against Government and Industry: Challenging the Objectivity of American Scientific Discourse. In R. D. Besel & B. K. Duffy (Eds.), Green Voices: Defending Nature and the Environment in American Civic Discourse (pp. 153–173). SUNY Press.

Erzikova, E., Haigh, M. M., & Sampiev, A. (2016). Anti-West Frames Dominate Afghan War News Coverage. Newspaper Research Journal, 37(4), 393–404.

Haigh, M. M. (2015). Be Original: Examining comments on A&E’s Duck Dynasty Facebook page. In A. F. Slade, A. J. Narro, & D. Givens-Carroll (Eds.), Television, Social Media and Fan Culture (pp. 147–160). Lexington Books.

Haigh, M. M., & Alwine, L. (2015). “I’m sorry” is Hard to Say for Lance Armstrong:  Examining How This Impacts Public Perception. In J. Blaney (Ed.), Putting Image Repair to the Test: Quantitative Applications of Image Restoration (pp. 99–111). Lexington Books.

Haigh, M. M., & Pfau, M. (2015). Examining the Content of Milblogs and Their Influence on Public Support for War. In L. Webb & E. Sahlstein (Eds.), A Communicative Perspective on the Military: Messages, Strategies, Meanings (pp. 255–274). Peter Lang.

Haigh, M. M., & Wigley, S. (2015). “Butter,” Facebook, and Paula Deen: Examining Fans’ Use  of Social Media in Crisis. In A. F. Slade, A. J. Narro, & D. Givens-Carroll (Eds.), Television, Social Media and Fan Culture (pp. 261–275). Lexington Books.

Haigh, M. M., & Wigley, S. (2015). Protecting Against Negative User-Generated Content. Corporate Communications: An International Journal, 20(1), 63–75.

Haigh, M. M. (2014). Comparing How Organizations Use Websites and Social Media to Maintain Organization – Public Relationships. Prism, 11(2), 1–13.

Haigh, M. M. (2014). Afghanistan War Coverage More Negative Over Time. Newspaper Research  Journal, 35(3).

Haigh, M. M., Brubaker, P., & Whiteside, E. (2013). Facebook: Examining the Information Presented and its Impact on Stakeholders. Corporate Communications: An International Journal, 18(1), 52–69.

Haigh, M. M. (2013). The Relationship Between the Media, the Military, and the Public: Examining the  Stories Told and Public Opinion. In E. Scharrer (Ed.), Media Effects/Media Psychology (pp. 316–332). Blackwell.

Haigh, M. M. (2012). Health Most Common Frame for Spinach, Peanut Recalls. Newspaper Research Journal, 35(3), 62–75.

Haigh, M. M., & Dardis, F. (2012). Impact of Crisis onCorporate Social Responsibility and Organization – Public Relationships. PR Journal, 6(1), 1–16.

Haigh, M. M. (2012). Embedded coverage. Oxford Bibliographies Online: Communications.

Haigh, M. M. (2011). Review of Nilanjana Bardhan and C. Kay Weaver (Eds.), Public relations in global  cultural contexts: Multi-paradigmatic perspectives. Journal of Intercultural Communication Research.

Haigh, M. M. (2011). Review of Nancy Baron’s Escape from the ivory tower: A guide to making your science matter. Journal of Higher Education Outreach and Engagement.

Haigh, M. M., & Brubaker, P. (2010). Examining How Image Restoration Strategy Impacts Perceptions of Corporate Social Responsibility, Organization – Public Relationships, and Source Credibility. Corporate Communications: An International Journal, 18(1), 453–468.

Haigh, M. M. (2010). Newspapers Use Three Frames to Cover Alternative Energy. Newspaper Research Journal, 31(2), 47–63.

Haigh, M. M. (2010). Late-night Iraq: Monologue Joke Content and Tone from  2003 – 200713. Mass Communication & Society, 13(2), 157–173.

Haigh, M. M. (2010). Review of Sally C. Tannenbaum (Ed.), Research, advocacy, and political engagement: Multidisciplinary perspectives through service learning. Journal of Higher Education Outreach and Engagement.

Haigh, M. M., Brubaker, P., & Heresco, A. (2009). The Impact of Mood and Story Frame on Information Processing of News Stories. American Journal of Media Psychology, 2(1/2), 57–75.

Becker, J., Johnson, A., Craig, E., Gilchrist, E., Haigh, M. M., & Lane, L. T. (2009). Turning Points Related to Changes in the Friendship Level of Geographically Close and Long Distance Friendships. Journal of Social and Personal Relationships, 26(4), 347–369.

Dardis, F., & Haigh, M. M. (2009). Prescribing Versus Describing: Testing Image- Restoration Strategies in a Crisis Situation. Corporate Communications: An International Journal, 14(1), 101–118.

Johnson, A. J., Haigh, M. M., Craig, E. A., & Becker, J. A. (2009). Defining and Measuring Relational Closeness: The Test Case of Long Distance Friendships. Personal Relationships, 16(4), 631–646.

Johnson, A., Becker, J., Craig, E., Gilchrist, E., & Haigh, M. M. (2009). Changes in Friendship Commitment: Comparing Geographically Close and Long-Distance Young- Adult Friendships. Communication Quarterly, 57(4).

Johnson, A. J., Haigh, M. M., Gilchrist, E., Lane, L., & Welch, N. (2009). Stepfamilies  interfacing outside the home: Barriers to stepparent/stepchild communication with educational, medical, and legal personnel. In T. Socha & G. Stamp (Eds.), Parents, children, and communication II: Interfacing outside of home (pp. 305–322). Lawrence Erlbaum.

Haigh, M. M. (2008). The Cream, the Clear, BALCO and Baseball: An Analysis of Image Restoration Techniques Employed During the Steroid Scandal. Journal of Sports Media, 3(2), 1–24.

Haigh, M. M., Bruce, M., & Craig, E. A. (2008). Mad Cow Coverage More Positive in Midwest Papers. Newspaper Research Journal, 29(1), 50–62.

Johnson, A. J., Wright, K., Craig, E. A., Gilchrist, E. S., Lane, L. T., & Haigh, M. M. (2008). Factors that Predict Stress Levels for Residential and Nonresidential Stepmothers: The Influence of Social Support, Role Clarity, and Household and Childcare Responsibilities. Journal of Social and Personal Relationships, 25(1), 119–142.

Johnson, A. J., Haigh, M. M., Becker, J. A., Craig, E. A., & Wigley, S. (2008). College Students Use of Email to Maintain Long Distance and Geographically Close Relationships: An Examination of Friend, Family, and Romantic Partner E13mail correspondence. Journal of Computer- Mediated Communication, 13(2), 381–404.

Pfau, M., Haigh, M. M., Sims, J., & Wigley, S. (2008). The Influence of Corporate Social Responsibility Campaigns on Public Opinion. Corporate Reputation Review, 11(2), 145–154.

Pfau, M., Haigh, M. M., Shannon, T., Tones, T., Mercurio, D., Williams, R., … Melendez, J. (2008). The Influence of Television Depictions of the Images of War. Journal of Broadcasting & Electronic Media, 52(2), 303–322.

Johnson, A. J., Becker, J., Wigley, S., Haigh, M. M., & Craig, E. A. (2007). Reported Argumentativeness and Verbal Aggressiveness Levels: Type of Argument as a Situational Constraint. Communication Studies, 58(2), 189–205.

Pfau, M., Haigh, M. M., Sims, J., & Wigley, S. (2007). The Influence of Corporate Front- Group Stealth Campaigns. Communication Research, 34(1), 73–79.

Haigh, M. M., & Pfau, M. (2006). Bolstering Organizational Identity, Commitment, and  OCBs Through the Process of Inoculation. International Journal of Organizational Analysis, 14(4), 295–316.

Haigh, M. M., Pfau, M., Danesi, J., Tallmon, R., Bunko, T., Nyberg, S., … Temple, B. (2006). A Comparison of Embedded and Non-Embedded Print Coverage of the U.S. Invasion and Occupation of Iraq. Harvard International Journal of Press/Politics, 11(2), 139–153.

Pfau, M., Haigh, M. M., Fifrick, A., Holl, D., Tedesco, A., Cope, J., … Martin, M. (2006). The Effects of Print News Photographs of the Images of War. Journalism & Mass Communication Quarterly, 83(1), 150–168.

Pfau, M., Ivanov, B., Houston, B., Haigh, M. M., Sims, J., Gilchrist, E., … Eckstein, J. (2005). Inoculation and Mental Processing: The Role of Associative Networks in the Process of Resistance. Communication Monographs, 72(4), 414–441.

Pfau, M., Haigh, M. M., Logsdon, L., Perrine, C., Baldwin, J., Breitenfeldt, R., … Romero, R. (2005). Embedded Reporting During the Invasion and Occupation of Iraq: How Embedding Journalists Affects Television News Reports. Journal of Broadcasting & Electronic Media, 49(4), 468–487.

Pfau, M., Haigh, M. M., Gettle, M., Donnelly, M., Scott, G., Warr, D., & Wittenberg, E. (2004). Embedding Journalists in Combat Military Units: Impact on Newspaper Story Frames and Tone. Journalism & Mass Communication Quarterly, 81(1), 74–88.

Johnson, A., Wittenberg, E., Haigh, M. M., Wigley, S., Becker, J., Brown, K., & Craig, E. (2004). The Process of Relationship Development and Deterioration: Turning Points in Friendships that Have Terminated. Communication Quarterly, 52(1), 54–67.