Faculty Profile for Jenny Buschhorn

Biography Section

Biography and Education

Jenny Buschhorn has served as Texas State University Advertising Program coordinator since 2015. Academically and professionally, she specializes in Account Planning and Advertising Campaign development. Buschhorn has a BS and MA in Advertising with concentration in marketing from The University of Texas at Austin.

Prior to teaching, Jenny co-founded a highly successful strategic business planning company with McGarrah-Jessee, The Business Planning Group. Her
 strengths lie in strategic planning via primary and secondary research to develop strong business positioning. She excels in overall business strategy and operational/communications implementation. As an Account Service representative and Account Planner/Strategist she worked at several nationally recognized advertising agencies: GSD&M, McGarrah-Jessee, TM and McCann Erickson. She has developed and implemented strategy for many high profile clients including Southwest Airlines, JCPenney, SBC/AT&T, Brinker International, Frost Bank, Airheads, Whataburger, Shiner Beer, Central Market and more. Buschhorn is an industry leader with speaking engagements for The American Advertising Federation, The Account Planning Group, the 4A’s and numerous local/regional advertising organizations.

Mrs. Buschhorn’s teaching philosophy is to give students the opportunity to work with real world clients and gain real world experience. Her classes feature projects that are presented to current industry professionals. She has won numerous awards and serves on the several national academic and advertising boards.

Teaching Interests

Advertising Campaign development Professional Development

Research Interests

Research in the area of Professional readiness and job search best practices.
Research in diversity and in-class guest speakers.