Faculty Profile for Jenny Buschhorn

profile photo for Jenny Buschhorn
Jenny Buschhorn
Associate Professor of Practice — School of Jrnlism & Mass Comm

Biography Section

Biography and Education

Jenny Buschhorn has served as Texas State University Advertising Program coordinator since 2015. Academically and professionally, she specializes in Account Planning and Advertising Campaign development. Buschhorn has a BS and MA in Advertising with concentration in marketing from The University of Texas at Austin.

Prior to teaching, Jenny co-founded a highly successful strategic business planning company with McGarrah-Jessee, The Business Planning Group. Her
 strengths lie in strategic planning via primary and secondary research to develop strong business positioning. She excels in overall business strategy and operational/communications implementation. As an Account Service representative and Account Planner/Strategist she worked at several nationally recognized advertising agencies: GSD&M, McGarrah-Jessee, TM and McCann Erickson. She has developed and implemented strategy for many high profile clients including Southwest Airlines, JCPenney, SBC/AT&T, Brinker International, Frost Bank, Airheads, Whataburger, Shiner Beer, Central Market and more. Buschhorn is an industry leader with speaking engagements for The American Advertising Federation, The Account Planning Group, the 4A’s and numerous local/regional advertising organizations.

Mrs. Buschhorn’s teaching philosophy is to give students the opportunity to work with real world clients and gain real world experience. Her classes feature projects that are presented to current industry professionals. She has won numerous awards and serves on the several national academic and advertising boards.

Teaching Interests

Advertising Campaign development
Strategic Communications planning
Professional Development

Research Interests

Research in the area of Professional readiness and job search best practices.
Research in diversity and in-class guest speakers.

Selected Scholarly/Creative Work

  • Craig, C. M., Bergstrom, A., & Buschhorn, J. L. (2021). All Guest Speakers Are Not Created Equal: Diverse Students Require Diverse Speakers. Journal of Advertising Education, 24(2), 150–167. Retrieved from https://journals.sagepub.com/doi/10.1177/1098048220956939
  • Buschhorn, J. L., & Owen, V. (2017). National Advertising Student Competition Policies and Procedures. Washington DC, USA: American Advertising Federation. Retrieved from www.aaf.org

Selected Awards

  • Award / Honor Recipient: Educator of the Year, American Advertising Federation - Austin. October 24, 2019
  • Award / Honor Nominee: Texas State University System Regents' Teacher Award, Texas State University System Regents. August 30, 2017 - April 15, 2018
  • Award / Honor Recipient: President's Award for Excellence in Teaching, Texas State University. January 15, 2017 - August 25, 2017
  • Award / Honor Recipient: 1st Place District 10 National Student Advertising Competition, American Advertising Federation. April 2016
  • Award / Honor Nominee: Big Wigs -- Educator of the Year, American Advertising Federation - Austin. September 2022 - August 2023

Selected Grants

  • Buschhorn, Jenny Lodes (Supporting). MIPPA Grant, Texas Health and Human Services, State, $448000. (Funded: December 2015). Grant.

Selected Service Activities

American Advertising Federation Executive Board of Directors
June 2020-June 2024
National Education Executive Council American Advertising Federation
July 1, 2022-June 30, 2024
Vice Chair
American Advertising Federation National Education Executive Committee
June 8, 2020-June 10, 2022
Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) Brand Task Force Chair
September 2022-Present
Reviewer / Referee
ACEJMC -- Accrediting Council on Education in Journalism and Mass Communications
June 2022-Present