Biography
Education
Ph.D. 2004 Southern Mississippi Mass Comm (Advertising) Dissertation ( Cross-Cultural Research on SMS Advertising)
M.A. 2000 Bournemouth, University U.K. Marketing Communications Thesis (Visualization of Radio Ads)
B.F.A. 1987 Academy of Art University Advertising Creative Portfolio
University Experience
Associate Advertising Professor Texas State-San Marcos Sept, 2014 – Present
Assistant Advertising Professor Texas State-San Marcos Jan, 2008 –May 2014
Assistant Advertising Professor UW-Whitewater Sept, 2004 – Dec, 2007
Teaching Assistant University of Southern Mississippi Jan, 2003– May, 2004
Relevant Professional Experience
Creative Partner Inspire Communication (HK) Ltd. Aug, 1998 – Aug, 1999
Creative Group Head Eruo RSCG Partnership Hong Kong Jan – Apr, 1998
Associate Creative Director McCann-Erickson (HK) Ltd. Apr, 1995 – Dec, 1997
Creative Group Head McCann-Erickson (HK) Ltd. Apr, 1994 – Mar, 1995
Senior Art Director McCann-Erickson (HK) Ltd. Oct, 1992 – Mar, 1994
Art Director McCann-Erickson (HK) Ltd. Sept, 1988 - Aug1992
Ph.D. 2004 Southern Mississippi Mass Comm (Advertising) Dissertation ( Cross-Cultural Research on SMS Advertising)
M.A. 2000 Bournemouth, University U.K. Marketing Communications Thesis (Visualization of Radio Ads)
B.F.A. 1987 Academy of Art University Advertising Creative Portfolio
University Experience
Associate Advertising Professor Texas State-San Marcos Sept, 2014 – Present
Assistant Advertising Professor Texas State-San Marcos Jan, 2008 –May 2014
Assistant Advertising Professor UW-Whitewater Sept, 2004 – Dec, 2007
Teaching Assistant University of Southern Mississippi Jan, 2003– May, 2004
Relevant Professional Experience
Creative Partner Inspire Communication (HK) Ltd. Aug, 1998 – Aug, 1999
Creative Group Head Eruo RSCG Partnership Hong Kong Jan – Apr, 1998
Associate Creative Director McCann-Erickson (HK) Ltd. Apr, 1995 – Dec, 1997
Creative Group Head McCann-Erickson (HK) Ltd. Apr, 1994 – Mar, 1995
Senior Art Director McCann-Erickson (HK) Ltd. Oct, 1992 – Mar, 1994
Art Director McCann-Erickson (HK) Ltd. Sept, 1988 - Aug1992
Research Interests
Cross-cultural research in consumer behavior, digital and mobile marketing and advertising effects
Teaching Interests
Creative advertising and strategy