Faculty Profiles

Muk, A. Y., & Chung, C. (2024). Does Environmental concern drive adoption of electric car? A cross-national study of American and Japanese car owners. Journal of Economic, Business and Management, 12(3), 285–288. https://doi.org/10.18178/JOEBM

Muk, A. Y., & Chung, C. (2024). Does environmental concern drive adoption of electric car? a cross national study of American and Japanese car owners.

Muk, A. Y., & Chung, C. (n.d.). Consumer Innovativeness in Adopting Electric Vehicles: A study of Gender Differences in Japan. Global Alliance of Marketing & Management Associations.

Muk, A. Y., & Chung, C. (n.d.). What Exactly do They Visualize in Radio Ads? A Study of Young American and British Audiences. International Journal of Business and Applied Sciences.

An, H., Chung, C., & Muk, A. Y. (2020). The effects of social media WOM and fan pages on young Americans’ intention to purchase foreign pop. International Journal Of Business and Applied Sciences, 9(3), 1–16.

Muk, A., & Chung, C. (2020). The effects of self-construal on brand-page connection: A study of young American and Chinese fans. International Journal of Business & Applied Sciences, 1–12.

Muk, A. Y., & Chung, C. (2019). What exactly do they visualize in radio ads? a study of young American and British Audiences.

Muk, A. Y., & Chung, C. (2019). Self construal and green behaviors: a study of young American and Japanese Consumers.

Muk, A. Y., & Chung, C. (2018). A study of Japanese millennials’ behavioral intentions to purchase green products.

Muk, A. Y., Chung, C., & Kim, J. (2018). From thinking green to planned green purchasing behaviors: A cross-national study of American and Korean millennials.

Muk, A. Y. (2017). Green Marketing Effects and Purchase Intentions: A Study of American and Korean Millennials.

An, H. S., Chung, C., & Muk, A. (2017). Social Media Word of Mouth (WOM) Effects and Intention to Join Artist Pages: American Millennials’ Perceptions.

Muk, A. Y., Chung, C., & Jonghoon, K. (2017). A Cross-Cultural Study of Applying TAM to Examine Consumers’ Innovativeness in Accepting Brand Pages.

Muk, A. Y., Chung, C., & Cheng, K. (2017). The effects of comparative advertising on young consumers’ perceptions: A cross-cultural comparison between US and Taiwan. Journal of Promotion Management, 23(1), 100–122.

Muk, A. Y., Chung, C., & Cheng, K. (2016). The effectiveness of comparative advertising: examining consumers’ perspectives in different culture. In Let’s get engaged!Cross the threshold of marketing’s engagement era. (pp. 173–178). Springer International Publishing.

Muk, A. Y., & Chung, C. (2016). A cross-national study of consumer beliefs, attitudes and behaviors toward liking brand pages. In Marketing challenges in a turbulent business environment. (pp. 517–518). Springer International Publishing.

Muk, A. Y., Chung, C., & Chinje, N. (2016). What factors influences young South African consumers’ intentions’ to join brand pages?

Muk, A. Y., Chung, C., & Kim, J. H. (2016). The effects of individualism and collectivism on brand page fans: A study of young U.S. and Chinese consumers.

Muk, A. Y., & Chung, C. (2015). Applying Technology Acceptance Model to a Two-Country Study of SMS advertising. Journal of Business Research, 68, 1–6.

Muk, A. Y., & Chung, C. (2015). Becoming Brand Page Fans: A Study of Young U.S. and Chinese Consumers’ Perspectives.

Muk, A. Y., Chung, C., & Kim, J. (2014). Korean consumer perspectives toward social media advertising and intention to join brand pages. Journal of Global Scholars of Marketing Science, 24(4), 384–394.

Muk, A. Y., & Chung, C. (2014). What drives consumers to join brand pages: a theoretical framework. Journal of Interactive Advertising, 1–10.

Muk, A. Y., Chung, C., & Kim, J. (2014). A cross-national study of the influence of individualism and collectivism on liking brand pages. Journal of International Consumer Marketing, 26(1), 122–137.

Muk, A. Y., Chung, C., & Chang, E. (2014). Like the Brand, Join Its Brand Page.

Muk, A. Y., Chung, C., & Chang, E. (2014). The effectiveness of comparative advertising; examining consumers’ perspectives in different culture.

Muk, A. Y., & Chung, C. (2014). A cross-national study of consumers’ beliefs, attitudes and behaviors toward liking brand pages.

Muk, A. Y. (2013). What Factors Influence Millennials to Like Brand Pages? Journal of Marketing Analytics, 1(2), 127–137.

Muk, A. Y., Chung, C., & Kim, J. H. (2013). What influence consumers’ intentions to join brand pages: Individualism Vs Collectivism.

Muk, A. Y. (2013). What influences Millennials to like brands on social media.

Muk, A. Y., Chung, C., & Kim, J. H. (2013). Korean consumer perspective toward social media advertising and intention to join brand pages.

Muk, A. Y. (2012). Perceptions of mobile coupons: a cross-national study. Journal of Direct Data and Digital Marketing Practice, 13(4), 311–324.

Muk, A. Y. (2012). PR function in Japan: perspective from a Japanese Corporation. PR Review, 38, 137–140.

Muk, A. Y., & Chung, C. (2012). Branding on Social Media: What Influences Consumers to Become Fans of Brands’ Pages.

Muk, A. Y., & Chung, C. (2011). Path Analysis of Comparative Advertising.

Muk, A. Y., & Chung, C. (2011). Online shoppers’ social media usage and shopping behavior.

Muk, A. Y., & Chung, C. (2010). Acceptance of Short Message Services (SMS) advertising: A cross-cultural examination among young Americans and Koreans.

Muk, A. Y., & Chung, C. (2010). Attitude toward acceptance of SMS advertising: A study of young Americans and Koreans’ perspectives.

Muk, A. Y. (2010). The functions of PR department in a Japanese corporation.

Muk, A. Y. (2010). A cross-national study of young consumers’ intentions to redeem mobile coupons.

Muk, A. Y. (2008). Acceptance of SMS Advertising. Saarbruken: VDM Verlag Dr. Muller Aktiengesellschaft Co.

Muk, A. Y. (2007). Cultural influences on adoption of SMS advertising: A study of American and Taiwanese consumer. Journal of Targeting, Measurement and Analysis for Marketing, 16(1), 39–47.

Muk, A. Y. (2007). Consumers’ intentions to opt in to SMS advertising: A cross-national study of Young Americans and Koreans. International Journal of Advertising, 26(2), 177–198.

Muk, A. Y., & Babin, B. (2006). U.S. consumers’ adoption – nonadoption  of mobile SMS advertising. International Journal of Mobile Marketing, 1(1).

Muk, A. Y. (2006). The acceptance of text advertising via cell phone: A study of American consumers.

Muk, A. Y. (2006). A cross-cultural study of young American and Taiwanese consumers’ intentions to opt-in to SMS advertising.

Muk, A. Y., & Chung, C. (2005). An exploratory study of young American and Korean consumers’ intentions to opt-into SMS advertising.

Muk, A. Y. (2003). Selling the convergence advertising approach: A cross-platform deal.

Muk, A. Y. (2003). A content analysis of print advertising appeals in times of crisis.

Muk, A. Y. (2002). A trip down memory lane: Advertising the nostalgic way, 1990-1999.

Muk, A. Y., & Scullion, R. (2001). Watching radio ads: An exploratory study of young people’s visual processing of radio ads.