Faculty Profile for Claudia Roeschmann

Biography Section

Biography and Education

Claudia Röschmann is a Professor in the Communication Design program in the School of Art and Design and Associate Director for Design Innovation in the Materials Applications Research Center (MARC), as well as Adjunct Doctoral faculty in the Materials Science, Engineering and Commercialization program and Honorary Professor of International Studies at Texas State University. She was head of the Communication Design program from 2014 to 2020, and as graduate advisor directed the MFA program, a non-traditional low residency program from 2010 to 2020.
She brings 20+ years of international design experience and strategic entrepreneurial thinking to the university where she teaches human-centered design and design entrepreneurship. She also serves as the founder of the Design for America studio on campus, and is the co-founder of the 1 Million Cups Greater San Marcos TX community. Claudia gets very excited about international and cross-disciplinary projects, and speaks at conferences about design thinking and digitally engaged learning. Originally from Germany, she moved to New York in the 90s to work for Vignelli Associates before moving to Austin with her husband, where she runs ROESCHMANNdesign, a design studio focused on brand experiences for non-profit clients. Claudia loves to travel (preferably by sailboat, bike or foot) so she can spend time in bookstores and museums.

Teaching Interests

Typography, Editorial Design, Experimental Book Design, International Perspectives on Typography, Typeface Design, Entrepreneurial Design

Research Interests

Typography, Digitally Engaged Learning, Cross-disciplinary Projects,